With great power comes great responsibility. Despite this well-said phrase popularization in the 20th century (thanks Peter), the adage conceptually dates back to 1793 (apparently). It has been used for centuries, and is still as fresh and as good as years ago. I have powers. Yes, more than one. And I am here to take on my responsibilities.
While executing this power, my core responsibility lays within creating brands that inspire, express the company's values and portray an interesting personality everyone would love to be friends with. The key is consistency. I create, guard and protect your brand, making sure nothing can harm it, so that it thrives in today's competitive world. Once your new brand is born, I provide you with it's birth certificate and parenting guide to follow, so that you keep that everlasting relationship between your brand and your audience. It's that simple.
I know packaging as well as I know all the wrinkles around my eyes (and boy, those have beautiful stories!). On this journey, I guide you from your first dieline through the beautiful packaging design process, advise on content, naming, and see through the product launch. Together, we will witness the great power of packaging, or perhaps, an unboxing experience. My responsibility is to make it informative, inviting, fun, and intriguing so that no one can resist to open your beautiful product. So do not worry, go get some of those beautiful laugh lines, while I make your brand immortal.
Hunting for an advertising campaign or a solo poster ad? Hunt no more! You have just hit a jackpot as I am here to save the day. I work with advertisements of all sizes and types, from print to digital to media, with a clear purpose: to invite your customers into your story. To guide them through your brand attributes and characteristics, to reveal your brands personality and functionality through the most successful advertising language and actions. When we're done, anyone will be able to identify your brand, and what it stands for.
Ah, the illustration. A way to make an everlasting impression with a single piece of art. Perhaps, the most abused and misused design tool. And it's no wonder; it might not fit your existing brand, seem too awry, misleading and fearful. But fear no more! I will make the right choice for you, story-wise and style-wise. My key responsibility here is to craft excellence and life changing art.
If you're good at something, never do it for free.
So, no, I will not work for exposure nor will l quickly update a logo. And no, I will not do that thing that will "just take a few minutes".
It took me years of learning, practicing, and improving my amazing superpowers to be quick, efficient, and go beyond the obvious. I am here to take on my responsibilities with pride and knowledge, and to stand by every choice I make for your brand to succeed.
I am great at what I do and I charge equivalently to my greatness.
© 2021 Anna Popova at Beau Creative Ltd